My friend Jeff Keen and I created a fun little URL generator where you can create a news article headline under the address http://www.latlmes.com. Then when your friend (victim) clicks on the link, they get Rick Rolled!
We wanted it to be super simple, so there are only three fields. Just type in a catchy click-bait headline, select the category it applies to, then select which video you want the victim to view. We chose Rick Roll as the default, but you can also select Epic Sax Man or Chocolate Rain.